What Is Think HUGE?
Think HUGE is a nonprofit business and investment council that mobilizes private sector capital to create long-term job opportunities through nearshoring, infrastructure, and regional investment in Honduras, Guatemala, El Salvador, and the United States.
HUGE represents the first joint effort of private sector job creators from all three Central American countries and their United States counterparts to drive massive job creation in these countries, including the United States.
In addition to supporting the development of individual investment projects, as part of its mission HUGE seeks to bring together key stakeholders in the United States and the Northern Triangle, including small and medium size enterprises, civil society organizations, and the public sector, to sponsor flagship regional infrastructure projects that will catapult the region’s competitiveness.
Our Mission: Building the “American Dream” at Home
HUGE is a market-based response to a humanitarian crisis, as illustrated by the inability of millions in the Northern Triangle to provide basic needs for themselves and their families. The highly successful and responsible businesspeople who inspired the concept of HUGE did so with the understanding that the root cause of the immigration issue could be largely overcome by the creation and broad availability of stable jobs with decent benefits and adequate social services. This in turn would significantly reduce the population of Central Americans seeking the “American Dream” in the United States, because they have instead found it at home.
Creating opportunities in the Northern Triangle
The Founders of HUGE have extensive experience in generating sustainable opportunities through their own entrepreneurial endeavors and are strongly committed to engaging others to join this effort.
Our overarching goal is to facilitate at least $10 billion in investments, yielding 2 million new jobs between Honduras, the United States, Guatemala, and El Salvador (H.U.G.E.) over the next five years.
HUGE intends to achieve this through key regional infrastructure investments and by seizing nearshoring opportunities to bring manufacturing and services closer to home markets in the Americas.
About
HUGE Business and Investment Council
Solving Problems
Seizing Opportunities
Purpose
Rooted in Sustainable Social Benefits
Founders
Ethically, socially, and environmentally conscious
Accelerating Change
HUGE seeks to drive the creation of sustainable jobs and a more competitive economy in the Northern Triangle through 4 key actions:
Opening Doors in the Region
Providing Local Insight
Driving Competitiveness
Living Examples of What is Possible
Highlighting the region’s unbounded potential
HUGE Founders are regional leaders in the agricultural, financial, textile, manufacturing, and media sectors, allowing them to provide a unique perspective on local investment opportunities and potential partnerships, and highlighting the Northern Triangle and United States as a launchpad from which to serve regional and global markets.
News
HUGE Announces 2026 Annual Meeting in Washington, D.C.
The 2026 HUGE Annual Meeting will bring together business leaders, investors, government officials, and development partners to advance investment and economic integration between the United States and the Northern Triangle region.
Reuters: “World Bank boosts private capital mobilization to record $112 billion”
The World Bank Group mobilized a record $112 billion in private capital in FY2026, underscoring the growing role of development finance in unlocking investment in emerging markets.
One example highlighted comes from Guatemala. Banco Industrial, a HUGE Founder, was part of a transaction that included a $100 million loan and a bond that attracted more than 190 global investors and was 3.6 times oversubscribed.
Article: “From Vision to Execution: Why HUGE Was Built and What Comes Next”
When HUGE was conceived in 2020, the challenge was clear: the Northern Triangle needed more than aid. It needed long-term investment, quality jobs, modern infrastructure, and a deeper economic connection with the United States. The idea behind HUGE was simple but ambitious: help create the conditions for people in Guatemala, Honduras, and El Salvador to build prosperous lives at home.
Contact
Email Us
Address
1025 Connecticut Ave
NW Suite 1000
Washington, DC 20036
