On Sunday, April 23 Dr. Juan José Daboub, President of the HUGE Business and Investment Council participated in a panel discussion at the 2023 Latin American Business Conference hosted by Harvard Business School and MIT Sloan School of Business.

The purpose of this annual event is to provide a deeper understanding of the opportunities and challenges of doing business in Latin America, as well as to spark discussions around the region’s most important industry trends and macroeconomic outlook. The theme of this year’s conference was, “Latin America in 2030: Opportunities, Challenges and Our Role in the Region’s Future”.

Dr. Daboub spoke on a panel alongside Deepak Chhugani of Nuvocargo, Mauricio Doehner of CEMEX, Hector Tijerina of Invest Monterrey, and Enrique Lanza of Marea Group about how nearshoring will transform Mexico and Latin America, and specifically about the ways in which the Northern Triangle countries of Central America can compete with Mexico to attract FDI and boost development.

When it was Dr. Daboub’s turn to speak to the grad students and future entrepreneurs of Harvard and MIT, he shared his very recent experience with North American investors in El Salvador for HUGE’s Investor Conference, “Encouraging investment in projects that generate positive economic, social, and environmental impact is crucial for the sustainable development of our region. It ensures a future of new opportunities, allowing Central Americans to fulfill their “American Dream” at home rather than risking their lives to seek it elsewhere.”

On Monday, April 24, Dr. Daboub joined Harvard Kennedy School students as a speaker at the event, “A Latin American Agent of Change”, hosted by the Industrial & Trade Policy and Structural Information Caucus, and sponsored by the Latin American Policy Association (LAPA) and the Latin America Policy Journal (LAPJ).

The HUGE (Honduras, USA, Guatemala, and El Salvador) Business and Investment Council is an initiative that represents the first joint effort of private sector job creators from the three Northern Triangle countries and their counterparts from the United States to create massive employment throughout the region, including in the United States.

In addition to supporting the development of investment projects, as part of its mission, HUGE seeks to bring together major players in the United States and in the countries of the Northern Triangle, including small and medium-sized businesses, as well as civil society organizations, and the public sector, to support large-scale regional infrastructure projects that will catapult the region’s competitiveness.

We thank the students of Harvard and MIT for the opportunity to educate those who are not aware of nearshoring opportunities that exist in the Central American region.